This L.A. Apartment Tower Bets You'll Pay Manhattan Rents For Rolls-Royce Rides And Botox

  • 08/26/16
 


With its 40 stories and monthly rents of as much as $25,000, a new Los Angeles apartment tower is reaching Manhattan’s heights. And its amenities may make New Yorkers jealous: a chauffeur-driven Rolls-Royce, in-house Botox and your latte brewed to order before you even ask for it.

In a city known for sprawling mansions, the 283-unit Ten Thousand, scheduled to open in January on the border of Century City and Beverly Hills, is testing the market for high-end living with high-rise views. It follows the success of the nearby 8500 Burton Way, which opened almost four years ago as one of the city’s first ultra-luxury rental buildings and is now fully leased with rents of $12,000 to $40,000 a month.

While the $8,500 starting rent at Ten Thousand isn’t unheard of in New York, it’s uncommon in Los Angeles, where a mortgage payment of that amount could pay for a $2.1 million villa with six bedrooms and guesthouse in the Hollywood Hills. But for a wealthy millennial, an international visitor or a bicoastal executive, Ten Thousand’s two- and three-bedroom rentals provide an alternative to a five-star hotel or buying a mansion and hiring a team of servants. And local traffic, now the worst in the U.S., has made proximity to the area’s shops, dining and jobs a luxury.

Published by Bloomberg Read More.


 

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