YouTube influencers helping agents to sell luxury homes

YouTube influencers are shining a spotlight on luxury real estate, with videos that offer a closer look at some of the mansions of the ultra wealthy.

Reality Biz News | May 5, 2021

13 Ways to Refresh Your Home for Summer

As seasons change, so do our homes. During colder months we tend to hunker down with heavy blankets and warm fires, and while this starts as a cozy introduction to winter it can soon star...

RedFin Blog | May 3, 2021

YouTubers Spotlight Luxury Homes, Help Drive Demand

YouTubers both amateur and professional are turning to real estate, making videos that offer a look inside the mansions of the ultra-wealthy.

Realtor Magazine | May 3, 2021

Cool Listings: Inside The Wallpaper House, Where Each Room Has its Own Unique Design

Mixing subtle romance and luxurious living, the striking 4 bedroom home is currently on the market for $3.6 million.

Fancy Pants Homes | April 28, 2021

TikTok 'Hype House West' Generates Clout and Business

Hype House Listing Agent for Nourmand & Associates, Rochelle Maize, joined Cheddar to discuss her latest listing dubbed the 'Hype House West'. The home is available for top TikTokers to c...

Cheddar News | April 20, 2021

LA real estate agent uses TikTok to sell $5.3 million home

Nourmand & Associates real estate agent Rochelle Maize explained that making the house TikTok-friendly was her way to get influencers to promote it.

Spectrum News 1 | April 19, 2021

$5.3M SoCal Home Throws Open the Doors to TikTok Stars To Create a Buzz

To most people, the idea of a bunch of TikTok influencers traipsing through a multimillion-dollar mansion creating viral content might sound like a nightmare.

Realtor.com | April 15, 2021

The post-lockdown Botox surge has arrived

As the pandemic ebbs, the filler is flowing. The early quarantine prediction that, post-lockdown, plastic surgeons would be flooded with Botox requests is coming true: Spas are reporting...

New York Post | April 8, 2021

Your next TikTok challenge? Finding a house! How property agents are targeting new ...

From new flats in Battersea to a six-bedroom LA mansion, here’s how agents are taking to TikTok to sell homes this year.

Evening Standard | April 7, 2021

Turn your listing into a “TikTok house”

TikTok, the app that became phenomenally popular during the pandemic, has spawned “collab houses” where social media influencers/celebrities create and promote content. Those houses are s...

Real Trends | April 7, 2021

‘Hype House West’ Is The Latest TikTok House In Los Angeles—But There’s A Catch

Anyone familiar with TikTok influencers and trends knows about Hype House, the house where top TikTok influencers film all sorts of content for their millions of followers.

Forbes | April 6, 2021

How This L.A. Homeowner Is Using TikTok to Sell Her Over $5 Million Home

Pet videos and dance challenges aren’t the only things going viral on TikTok. There’s a huge market for home tours, and Los Angeles homeowner Julie Stevens is taking full advantage of the...

Architectural Digest | April 5, 2021

New TikTok ‘Hype House’ sells clout for $5.3M in Santa Monica, LA

What Hype House? The infamous members-only Los Angeles TikTok incubator where influencers go for both viral video shooting space and clout has a new competitor in Santa Monica, Californi...

New York Post | April 2, 2021

Here's How You Can Apply to Hype House West — an Oasis for Content Creators

A luxury home specifically designed with influencers in mind? That's Hype House West in a nutshell. Unlike most properties out there, the 6,321-square-foot real estate boasts up-to-the-mi...

Distractify | April 1, 2021

Seller of $5.29 million Santa Monica home wants influencers to use it as creator st...

TikTokers love a 90s trend, so they should be all over this six-bedroom, nine-bathroom Santa Monica residence that was built in the early part of the decade.

Livabl | March 30, 2021

10 Powerful Women Share Lessons Learned as Female Leaders from the COVID Crisis

The spotlight on gender equality has never been brighter, as the US has its first-ever female vice president and The White House will soon have a Gender Policy Council. With Women’s Histo...

Lux Expose | February 26, 2021

2021 Newsmakers – Trendsetters | The Creative Thinkers

Rochelle Maize, executive director of luxury for Nourmand & Associates, is one of the country’s top-producing agents with over $1 billion in sales. She has cemented her status in Southern...

RISMedia | February 2, 2021

Zoom rooms and more space: What celeb buyers want during the pandemic

Brokers see big gains as “Zoom rooms” and ample space drive big deals in hot markets like Miami and Los Angeles

The Real Deal | January 19, 2021

Listed at $160M, What Will the Nation's Most Expensive Home Sell For at Auction?

After two years on the market and one tiny price cut, the megamansion known as Villa Firenze in Beverly Hills, CA, is headed to auction. Currently listed for $160 million, the estate is ...

Realtor | December 7, 2020

Artist and Creative Guru Donald Robertson Lists Snazzy Santa Monica Contemporary

Donald Robertson may not be a household name in the entertainment industry vein of, say, Beyoncé, Kim Kardashian or Pharrell Williams, but all three superstars are said to be big fans of ...

Variety | November 23, 2020

WORLD EXCLUSIVE: Meghan and Harry are Living in This $18M Beverly Hills Mansion of ...

Mail Online | May 7, 2020

You’ve Got House: AOL Heir Buys Beverly Hills Home for $11.15 Million

Los Angeles Times | February 28, 2020

Donald Robertson’s Blue House In Sunset Park, $3M

California Home Design | September 12, 2019

Santa Monica's Dazzling 'Blue House' Comes to Market for $2.995 Million

Los Angeles Times | September 10, 2019

Who's Brokering Los Angeles: Rochelle Maize

Los Angeles Business Journal | August 27, 2019

Jamie Bush Unveils Flaneur Collection, Made Goods Opens Showroom, and More News in ...

AD PRO | August 14, 2019

Wellness’ Amenities Juice Up Properties

Los Angeles Business Journal | August 9, 2019

Beverly Hills Mansion Designed to ‘Stimulate Good Health’ Hits Market for $12.2 Mil...

Fortune | July 27, 2019

Robot Butlers, Botox Stations And Instantly Changing Paint: The Life Of A Luxury Ho...

Forbes | April 15, 2019

Residential Sales Take Minor Dip in 2018 With Rocky Fourth Quarter

Los Angeles Business Journal | March 1, 2019

Luxury Real Estate Developers are Building Out Elaborate Basements for Multimillion...

Business Insider | December 27, 2018

Hot Property: Judd Apatow and Leslie Mann Fall for Prized Penthouse in Santa Monica

Los Angeles Times | December 14, 2018

The 10 Priciest Neighborhoods in America (And How They Got to Be That Way)

Robb Report | November 28, 2018

Residential Sales Take Minor Dip in 2018 With Rocky Fourth Quarter

Market Place | November 8, 2018

Ai Weiwei, Social Infrastructure, Marketing Luxury Real Estate

KCRW | October 12, 2018

Penthouse in Hollywood Legend’s Building Asks $15 Million

The Wall Street Journal | October 9, 2018

How Experts Market Your Multimillion-Dollar Home

Robb Report | September 20, 2018

Hollywood's Top 30 Real Estate Agents

The Hollywood Reporter | September 14, 2018

Hollywood's Top 30 Real Estate Agents

Hollywood Reporter | September 14, 2018

The Outrageous Perks Of Billionaire Estates

Forbes | August 29, 2018

Beverly Hills Realtor Maize Takes $7.85 Million Beverly Hills Flats Home to Next Level

Beverly Hills Courier | June 26, 2018

Modern Luxury Beverly Hills Icon: Rochelle Maize

Modern Luxury Beverly Hills | June 26, 2018

Curbed LA: LA Home Prices Climb Back Up, Tying an All-time Record

Nourmand | June 26, 2018

Best of Beverly Hills Golden Palm Awards

Beverly Hills Chamber | December 31, 2017

Hollywood's Top 30 Real Estate Agents

Hollywood Reporter | September 14, 2017

Home of the Day: A Spanish Revival Classic in Beverly Hills

Los Angeles Times | October 6, 2016

How an Investor's Mind Views Luxury Real Estate

Inman | October 4, 2016

CAA Managing Partner Sells Beverly Hills Home for $5.2M

The Real Deal | September 29, 2016

Hollywood's Top 25 Real Estate Agents

The Hollywood Reporter | September 16, 2016

Only in the 90210: This Small, Circa 1920 Tear-Down Sells for Over $5.5M

Realtor | September 1, 2016