Learn to Utilize Your Most Valuable Branding Resource – YOU!

As real estate agents, the consistent search for effective marketing techniques can have us running in circles. But, according to the Law of Authenticity from The Go-Giver Leader: A Little Story About What Matters Most in Business, this search can come to an end once we learn to capitalize on the most precious resource we have to offer: ourselves.

We are our own trademarks, and by establishing strong, real relationships with those who surround us, we can market ourselves as the reliable and successful social entrepreneurs we strive to be.

In one of his famed keynote speeches, Gary Vaynerchuk – four time New York Times bestselling author, speaker and internationally recognized internet personality – suggested that a powerful way to build these relationships is to have a “media company mentality”.

Social media has become one of the most dominant advertising amenities, and to pursue it correctly, we must take it personally. Instead of forcing posts solely related to open houses and active listings, learn about others connected to you and begin conversations with them. Matt Bonelli, manager and broker associate for Turpin Realtors’ says to engage with these individuals authentically, comments and private messages are our go-to assets. “No selling! Just build relationships and add value.”

The heart of the matter is, showcase yourself and who you are by recording your journey and genuinely share it with the world. Listing processes, buyer processes and video testimonials from clients are valuable, as they give outsiders a look behind the scenes in what you do.

Be yourself, show it to the world, and you will succeed.



Bonelli, Matt. “How to Brand Using Your No. 1 Resource — You.” Inman, Aug. 2017, www.inman.com/2017/08/16/how-to-brand-using-your-no-1-resource-you/.

Tim Peterson | Sep 28, 2017 at 11:23 am ET. “Social Media Marketing News & Trends.”Marketing Land, marketingland.com/library/channel/social-media-marketing.